Profile on Saul Bass - Jack

Saul Bass was born in New York City in 1920, and became a graphic designer who became famous in his film work and logo designs. He developed his own style which became easily recognisable and memorable to most people. 

He is famous for his use of geometric shapes and their symbolism, often a simple shape with an important powerful message to deliver with it. The shapes were often hand drawn by him to create a casual appearance but with a much deeper message alongside it. The basic shapes make it even more impressive to most people.

Bass is known for all his work done within the film industry, starting out doing poster design, being hired originally by Otto Preminger, an Austrian-American film director. 

Bass was known to be able to capture the complete mood of a film just through small shapes and images, just like his work elsewhere. Further on in his career, he would go on to work with Alfred Hitchcock, Martin Scorsese and Stanley Kubrick, designing film posters for movies such as Goodfellas and The Man with the Golden Arm. 

From his poster designing, Saul Bass would go on to produce major title sequences for films such as Psycho and Vertigo. The feeling of animated graphic design maintained Bass' well known style and set a brand for each film. He would continue this type of work further on in his career. 

Bass won an Oscar in 1968 for his short film, Why Man Creates.

His work producing Logos for companies still exist today, Quaker Oats, AT&T and United Airlines to name a few. 

Saul Bass passed away in 1996, but his work is still widely thought of in today's world.